Web Design & SEO

Web Design & SEO

Your website will likely be a prospect’s first impression but, if done well, it won’t be the last. We build visually gripping and highly engaging websites that support business growth and customer loyalty. Once the construction of your website is completed, we provide ongoing monitoring, maintenance, and partnership to ensure that your website is performing with excellence and bringing a return on investment.

Sample Web Design Projects

Below are a few examples of web design projects for clients in different industries. Each project is built with responsive design for desktop, tablet, and mobile devices.

Web page layouts

Robust Design

Our websites are built with user in mind. Intuitive navigation, responsive design, fast loading times, dynamic content and, of course, captivating features are all included to build interest in your company.

Web search bar

Increased Searchability

Our websites are built with user in mind. Intuitive navigation, responsive design, fast loading times, dynamic content and, of course, captivating features are all included to build interesWith the right recipe of key words and phrases built into the metadata and copy of your website, combined with proper site maps, analytics, and the digital marketing integration postures your business for increased discovery in web searches.t in your company.

Woman using a computer

User Friendly

A visitor to your website will decide within seconds whether to continue. With this in mind, we create a seamless online platform to represent your business with a logical structure, clear content, fast loading speed to decrease bounce rate and increase leads.

Web ranking

Improved Ranking

A visitor to your website will decide within seconds whether to continue. With this in mind, we create a seamless online platform to represent your business with a logical structure, clear content, fast loading speed to decrease bounce rate and increase leads.

Standard Features

    Hosting setup

    WordPress settings and appearance

    Primary pages (About, Services, Contact, etc.)

    Modules and content

    Custom post types (announcements, staff, events, news, etc.)

    Rich media

    Contact form

    Client area

    Security (SSL, firewall, and antispam)

    Responsive website for mobile

    Web optimization for local SEO

    Google analytics and search console setup

Developer Features

    Lead capture system

    CRM integration

    Portal for employees or members

    Online store (e-commerce)

    Ajax filtering

    Event mapping

    Mega menu

    Conditional formatting

    Multilingual functionality

    Live chat and chat box

    Integrated news feed or ticker

    Booking calendar

Pricing for Web Construction Packages

We offer a scaled web construction plan so that you can choose the right option for your marketing budget and strategic goals.

Tier 1 Website Construction

Standard

Starting at:

$ 1,999

Includes:

Hosting setup^
Common pages: Home, About, Services, Contact, Privacy Policy, plus one more of your choice (6 pages total)^
WordPress settings and appearance^
Modules and content^
Common custom post types: announcements, news, and staff (3 CPTs total)^
Client area for managing posts and business information^
Contact form with reCAPTCHA and SMTP integration with your email client^
Security including SSL, firewall, and antispam^
Responsive website for mobile^
Web optimization for local SEO ^
Google analytics and search console setup^

Best for:

Small to medium businesses seeking initial web presence and local listing with an annual budget of $5,000 to spend toward marketing. Intended growth is between 15-25% over the next year, and needs at this level are typically branding (logo package and printed assets such as business cards), an established website, and ongoing web maintenance and SEO.

Tier 2 Website Construction

Business

Starting at:

$ 4,499

Everything in Standard plus:

Up to 10 additional pages (up to 16 pages total)^
Up to 2 additional custom post types (up to 5 CPTs total)^
Up to 2 developer features (up to 2 in total)^
Scheduled content ^
Lead capture system^
CRM integration^

Best for:

Medium, quickly growing businesses with an annual budget of $12,000 to spend toward marketing and seeking a website that can keep up a high-demand service. This goes beyond information – it turns the website into a sales pipeline and an integrated marketing system for campaigns such as events and promotions. Intended growth is between 25-35% over the next year, and needs at this level are typically branding (logo package and printed assets such as business cards), an established website, ongoing web maintenance and SEO, and a standard photography package.

Tier 3 Website Construction

Enterprise

Starting at:

$ 8,499

Everything in Business plus:

Unlimited web pages^
Up to 4 developer features (up to 6 in total; additional developer features may be added for an additional cost)^
eCommerce Platform (membership portal and payment system, or online storefront)^

Best for:

Medium to large businesses with client membership or an online storefront with an annual budget of $19,000 or more to spend toward marketing. Intended growth is 35% or more over the next year, and needs at this level are typically branding (logo package and printed assets such as business cards), an established website, ongoing web maintenance and SEO, a full photography package, and graphic design for digital assets.

Retainer for Monthly Web & SEO Maintenance

Once construction of the website is complete, the account enters into a monthly service agreement. The appropriate tier is based on the size that has been built and the maintenance level that will be needed for performance and searchability.

Tier 1 Web & SEO Maintenance

Standard

$ 199 /mon

Includes:

Premium hosting^
Speed test^
Security check and maintenance^
Plugin and theme updates^
Contact form test^
Redirect management^
Site audit^
Broken link check^
Analytics report^

Tier 2 Web & SEO Maintenance

Business

$ 299 /mon

Everything in Standard plus:

Custom post type optimization^
Developer feature testing and updates^
Market insights (aka competitor monitoring)^

Tier 3 Web & SEO Maintenance

Enterprise

$ 499 /mon

Everything in Business plus:

E-commerce or membership testing and updates^
Design updates^
Monthly 1-hour strategy conference^

COMMON QUESTIONS

How long will it take to build my website?

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The amount of time needed to build a website depends on several factors. Two of the greatest considerations are the size of the website and the client’s availability to provide information and feedback during the construction process. The average schedule is 3 to 5 weeks for a Starter package, 4 to 7 weeks for a Business package, and 6 to 10 weeks for an Enterprise package.

How much does a website cost?

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We offer scaled packages for website construction and ongoing monthly maintenance. Website construction starts at $1,999 and monthly website and SEO maintenance starts at $199 per month. Additional information is available on the pricing tables above.

Do you provide ongoing support?

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Ongoing support is essential for the health of a website and online visibility to your target audience. Once a website is built, we provide ongoing hosting packages. These are scalable to fit the size of your website and the needs of your company. Retainer services include WordPress updates, feature testing, speed testing, security, backups, troubleshooting, analytics, and SEO monitoring. Additional services are available with advanced tiers, and information is available on the pricing table for Monthly Web and SEO Maintenance above.

How will my website stand out from the competition?

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Information included in your website should be both relevant and current. If your site is difficult to navigate, includes information that is outdated or unclear, or has not been refreshed with new information, it will give the impression that it has been placed on the shelf and forgotten. Regularly updating information and providing new content such as news, events, promotions, and announcements keeps your audience engaged. Additionally, monitoring key words and phrases increases online engagement with your local audience, which increases your searchability in web browsers.

What type of website will I need?

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The scope of your website is determined by the needs and direction of your business including marketing budget, target for growth, and tools for audience engagement. We provide a initial consultation to help you navigate this important decision, and features can be added to your website as your company grows. All websites that we build are cross-platform standardized, meaning that they are responsive to properly display on computers, tablets, and mobile devices.

Do you create content?

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Yes. To determine the need for content creation, we first survey your existing content and make additions and updates per the direction of the project. Image editing is included in your website package. We provide additional design services per your request including branding and logo design, photography, and graphic design. Pricing for each of these is available through the following pages:

Do you require a down payment or offer payment plans for website construction?

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Yes to both. A downpayment of 30% is applied to website construction. Monthly installments of 30% are applied until payment is complete.

Interested in other services?

View our Services page.

Ready to get started?

Tool Set Media integrates business with design solutions through an integrated marketing system built for objectives of growth and long-term success, and we look forward to talking to you about how we can achieve this for your organization!

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