Burgener Strength offers world-class strength training courses. Emphasis is placed on maximum results based on safety and efficiency through movement and stability. Since the brand is well known as a premier fitness training organization, the logo was in need of an update to match the standard of excellence that Burgener is known for. Details in the shape of the silhouette gained clarity including muscle definition, weight plates, facial features, and shoes. The end result was an iconic feature with high portability from one application to another. Metaphorically, the update to the logo reflects the growth of the athlete. This project was produced for Firebreather Marketing on behalf of Burgener Strength.