Logo Design & Branding
Logo Design & Branding
The process of developing a logo is as unique as your business, and it should be treated with the same value. In order for your logo to serve your company well, it must be memorable, portable, and functional. This is the visual cornerstone of your brand, which entails an integrated system for establishing an identity that the public grows to know and trust.
Sample Logo Projects
Below are a few examples of logo projects, including original designs, rebrands, and formatting updates.
Logo for New Horizons Community Church
Logo for Joshua Beal Portfolio
Logo for Infinite Movement
Logo for Life Made Radiant
Logo for Bear Paw Camp
RR Locker logo
We Revive Landscaping logo
Logo for Blessings and Beyond
Logo for Prime Trade NW
Logo for Morgan Stigall Real Estate
Logo for Lavender Manor
Logo for Grand Pend Oreille Weddings
Logo for Five Fold Ministry
Logo for Veteran Lawn Pros
LiteFeet logo
Logo for A Catered Affair
Sample Style Guides
Each logo project includes a style guide with a snapshot of logo layouts and information related to typography and color codes.
Life Made Radiant
Blessings and Beyond
Prime Trade NW
Timberline Roofing NW
Bear Paw Camp
R|R Smart Lockers
We Revive Landscaping
Infinite Movement
Standard Features
included in all types of Logo and Branding packages
Logo Kit
A logo kit includes adjustable layouts for different print and digital applications, including horizontal, vertical, and icon-only. Each of these is exported in each color option and is formatted in CMYK (print), RGB (digital), and Pantone (print) modes with copyright embedded.
File Format
All logo packages are delivered with vector format and exported to PNG. Your logo kit includes a color file as an .ASE extension with all color mode translations (CMYK, RGB, and Pantone).
Style Guide
Logo layouts, colors with their respective codes, and typography are included in you style guide to help direct future projects.
Advanced Features
for Business and Enterprise packages
Icons
Icons unique to your specific market and industry can be built to coincide with your brand’s style. These include a vector file, are exported as PNGs, and are formatted for each color mode.
Stylized Logo Set
Alternative logo sets can be made available with an adjustment to an element such as color, texture, line, or gradient. These are useful for recurring campaigns such as holidays, events, and promotions.
Brand Guidelines
When a company’s team and partners become part of the brand’s ambassadorship, the brand guidelines serve as the standard for how the brand is to be communicated. This is a deep dive into the company’s identity, which is made available to anyone who is entrusted with representing the company.
Pricing for Logo Design & Branding Packages
We offer a scaled logo design and branding plan so that you can choose the right option for your marketing budget and strategic goals.
Tier 1 Logo Design
Standard
Starting at:
Includes:
Best for:
Small to medium businesses that are limited on time and budget. Their greater focus at this stage in business development is sales rather than marketing. They need a brand that they can apply quickly and confidently to a business card and website to engage with their customers. This is not a “cheap” approach – it is an efficient and effective method for developing a clear brand that will serve a client well. The Standard package is an expedited approach with entry-level concept exploration.
Tier 2 Logo Design
Business
Starting at:
Everything in Standard plus:
Best for:
The medium-level business that has been in operation for 5-10 years is ready for a rebrand. They project steady growth and want their brand to grow with them. These businesses have a dedicated portion of their annual budget assigned to marketing.
Tier 3 Logo Design & Branding
Enterprise
Starting at:
Everything in Business plus:
Best for:
The business that seeks to maximize its return on investment through brand identity. This goes beyond a logo by building an integrated brand messaging system in consideration of how to engage with their target audience through any method of communication. Businesses in this category are willing to invest the time into extensive market research, full concept exploration and development, and training their team to embrace the brand and serve as its ambassadors.
COMMON QUESTIONS
What does logo design and branding package cost?
This depends on what you are looking to achieve with your brand, and this is commonly impacted by your identified budget and rollout schedule. Pricing starts at $499 and can go above $10,000, depending on how competitive you want your brand to stand out in the marketplace, which is based on value for achieving return on investment. We’ve established a pricing table (above) based on the needs of different types of projects, and these are starting prices to serve as an estimate. Communication is regularly maintained to keep your project on target with your identified goals, budget, and schedul
How long does a logo design and branding project take?
- Tier 1 projects typically take 2-5 weeks to complete.
- Tier 2 projects typically take 4-9 weeks to complete.
- Tier 3 projects typically take 8-12 weeks to complete.
The greatest factors involved in the schedule are the scope of the project, number of revisions requested, and the time between development submissions and feedback received from the client.
What differentiates a logo design and a branding project?
A logo is the visual cornerstone of a brand, but it is only a portion of the full picture. Whereas logo design encompasses the development of a logo package with associated files, a brand package involves extensive research, reports, the development of brand guidelines, and training the company’s team to become spokespeople of the brand they represent.
Interested in other services?
View our Services page.
Ready to get started?
Tool Set Media integrates business with design solutions through an integrated marketing system built for objectives of growth and long-term success, and we look forward to talking to you about how we can achieve this for your organization!
